Aruba - "Sergio (Feel the rhythm of Aruban music)"

The Concept Farm

The Concept Farm New York, Vereinigte Staaten von Amerika

3430

Marke: Aruba
Länder: Vereinigte Staaten von Amerika

Werbende: Hewlett Packard Enterprise

Titel	Sergio (Feel the rhythm of Aruban music)
Agentur	The Concept Farm
Kampagne	Authentic Aruba
Werbende	Hewlett Packard Enterprise
Marke	Aruba
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 9
Geschäftsbereich	Bestimmungsörter (Länder und Plätze)
Story	Created by independent agency Concept Farm, the “Authentic Aruba” campaign launches today and highlights one of the destinations’ strongest reasons for visiting – its warm and sunny people. The integrated campaign features dozens of Arubans, making a human connection between “One happy island” and its visitors – a connection today’s experiential traveler craves. The centerpiece of the campaign features six niche-focused landing pages “hosted” by a different Aruban local – matching audience interests with the activities Aruba offers. Culture, culinary and romance are part of the new push, following the wellness, adventure and family niches that kick-started the campaign in 2017. The videos will live on https://www.aruba.com/us/local-stories-travel-guide. Additional content will include short, medium and long format videos, GIFs and interactive content across TV, digital, social, native, influencers, print, OOH and trade shows.
Medientyp	Interaktiv
Länge	94 seconds
Brand	Aruba Tourism Authority
Chief Executive Officer (CEO)	Ronella Tjin Asjoe-Croes
Chief Marketing Officer (CMO)	Sanju Luidens Daryanani
Area Director	Edward Malone
Marketing Manager	Ayerim Lacle Maduro
Agentur	Concept Farm
Creative Director	Gregg Wasiak
Creative Director	John Gellos
Strategy Director	John Speers
Etatdirektor	Jessica Lombardo
Account Executive	Christine Ruppert