WATERisLIFE - "The Drinkable Book"

DDB New York

DDB New York New York, Vereinigte Staaten von Amerika

10412

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: WATERisLIFE
Länder: Vereinigte Staaten von Amerika

Werbende: WATERisLIFE

Titel	The Drinkable Book
Agentur	DDB New York
Kampagne	The Drinkable Book
Werbende	WATERisLIFE
Marke	WATERisLIFE
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 5
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	3.4 million people die from water related diseases each year. But the even bigger problem? Most people don’t even know their water is unsafe to drink in the first place. That’s why WATERisLIFE, partnering with scientists and engineers at Carnegie Mellon and the University of Virginia, created The Drinkable Book. A revolutionary new tool that not only teaches safe water habits, it’s printed on technologically advanced filter paper, capable of killing deadly waterborne diseases. Each paper filter is coated with silver nanoparticles, whose ions actively kill diseases like cholera, typhoid and E. coli. The container that the   book comes in transforms into a filtration system that holds the paper filters and collects  the water as it’s poured through. Once water passes through, the bacteria count is reduced by over 99.99%, making the filtered water comparable to tap water in the United States of America. This will revolutionize water purification. The paper costs only pennies to produce, making it by far the cheapest option on the market. Each filter is capable of giving someone up to 30 days worth of clean water. And each book is capable of providing someone with clean water for up to 4 years.
Medientyp	Presse & Publikationen
Mehr Informationen	https://www.youtube.com/watch?v=qYTif9F188E
Chief Creative Officer	Matt Eastwood
Executive Creative Director	Menno Kluin
Group Creative Director	Andrew McKechnie
Head of Design	Juan Carlos Pagan
Stellvertretender Creative Director	Sam Shepherd
Stellvertretender Creative Director	Frank Cartagena
Designer	Brian Gartside
Designer	Aaron Stephenson
Director/Editor	Kyle McMorrow
Produzent	Nina Horowitz
Chemist	Dr. Theresa Dankovich
Director Integrated Production	Ralph Navarro
Produktionsleitung	Ed Zazzera
Printing	Jamie Mahoney
3D Binding	Peter X Ksiezopolski