Himaya - "Break The Silence - Hopscotch"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Libanon

6774

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Himaya
Länder: Libanon

Werbende: Himaya

Titel	Break The Silence - Hopscotch
Agentur	H&C Leo Burnett Beirut
Kampagne	Break The Silence - Repetition
Werbende	Himaya
Marke	Himaya
Posted	April 2012
Geschäftsbereich	Gewalten, sexueller Missbrauch
Story	Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, yet no one dares to talk about it. Abuse often happens within a family and is never reported, as it threatens the family’s reputation and pride. A little girl plays hopscotch innocently in the park. The camera is intimate, shooting her from close range. The further the camera moves, the more we see of the hopscotch to finally discover it’s drawn in the shape of a phallus.
Story (Originalsprache)	1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.
Medientyp	Fernsehen & Kino
Produktionsfirma	Intaj Film Production
Chief Creative Officer	Bechara Mouzannar
Regional Executive Creative Director	Malek Ghorayeb
Creative Director	Areej Mahmoud
Texter	Salem Habbous
Texter	Tania Saleh
Art Director	Charbel Sawane
Art Director	Krystel Hoche
Art Director	Marya Ghazzaoui
Deputy Managing Director	Nada Abi Saleh
Communication Executive	Michel Haddad
Media Manager	Line Abou Nasr
Produzent	Danielle Moussali
Cinematographer	Renaud Philipps
Editing Company	VTR Beirut
Cameraman	Nicholas Khoury
Music: Artist/Title	Jade Souaid
Music: Artist/Title	Fady Tabbal
Sound Design/Arrangement	Fady Tabbal
Sound Design/Arrangement	Jade Souaid