To make the population of Luxembourg aware of the importance of smoke detectors, a campaign has been created featuring a fireman suspended from the ceiling to embody the smoke detector. “Looking after you: the smoke detector.” Indeed, in case of smoke, the detector is the shortest route between the homes and the emergency services.
Philosophie
To make the population of Luxembourg aware of the importance of smoke detectors, we have created a campaign featuring a fireman suspended from the ceiling to embody the smoke detector. “Looking after you: the smoke detector.” Indeed, in case of smoke, the detector is the shortest route between the homes and the emergency services.
Ergebnis
Popular campaign in Luxembourg. Was elected best campaign 2018 in Luxembourg by Media Marketing (http://www.mediamarketing.lu/news-fr-36743-cgdis-best-campaign-2018).