Titel | BARBIE: Imagine The Possibilities |
Agentur | BBDO San Francisco |
Kampagne | Imagine The Possibilities |
Werbende | Mattel, Inc. |
Marke | Barbie |
Posted | März 2017 |
Geschäftsbereich | Spielwaren & Spiele |
Story | A little girl leads a college lecture. Another receives patients in a veterinary clinic. Yet another leads a men’s soccer team through warm-up drills. As we jump from each scene, we see these girls in various professions. The clip ends with the “college professor” playing school with her Barbie dolls at home. “When a girl plays with Barbie, she imagines everything she can become,” reads the tagline. |
Philosophie | Idea:Hidden cameras capture real reactions to girls imagining everything they might one day become. |
Problem | Challenge:Champion a world in which girls pursue their limitless potential. |
Medientyp | Internet-Film |
Länge | |
Chief Creative Officer | David Lubars |
Executive Creative Director | Steve Rutter |
Regisseur | Karen Cunningham |
Cutter | Andrea Macarthur |
Direktor Fotografie | Jeff Cutter |
Executive Creative Director | Matt Miller |
Executive Producer | Tom Weissferdt |
Filmproduzent/Produzent | Lisa Christman |
Spezialeffekte | NO6 |
Texter | Adam Balogh |
Art Director | Jason Moussalli |
Executive Producer | Patti Bott |
Herstellungsleiter | Suzie Greene Tedesco |
Etatdirektor | Kim Fredkin |
Account Supervisor | Nicholas Roth |
Executive Producer | Crissy de Simone |
Post-Produktion | Yole Barrera |
Produktionsfirma | Slim Pictures Inc. |