| Titel | Ballerina |
| Titel (Originalsprache) | Ballerina |
| Agentur | McCann-Erickson Frankfurt |
| Kampagne | Object of Desire-Campaign - AIDSHILFEFrankfurtE.V |
| Werbende | Aidshilfe Frankfurt e.V. |
| Marke | Aidshilfe Frankfurt e.V. |
| Posted | Mai 2005 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | every sex is fun. safer sex makes sense. |
| Story | Creating awareness of sexually transmitted diseases without showing an anti-sex attitude -on the contrary! |
| Philosophie | 4 images showing all variants of sexual intercourse, while at the same time being publishable, in order to inform people about its risks. Executed as print campaign and as annual calendar. |
| Problem | Creating awareness of sexually transmitted diseases without showing an anti-sex attitude -on the contrary! |
| Ergebnis | High public resonance and strong PR attention. |
| Medientyp | Presse & Publikationen |
| Markt | Deutschland |
| Creative Director | Thomas Auerswald |
| Account Executive | Michael Beckmann |
| Other | Sabine Boecher |
| Executive Creative Director | Rainer Bollmann |
| Fotograf | Markus Hintzen |
| Fotograf | Miriam Lindthaler |
| Fotograf | Sascha Nowotka |
| Art Director | Sonja Scheffczyk |
| Texter | Eva Schrempf |
| Other | Swantje Wigger-Schultes |
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