Titel | Gargle |
Agentur | Lowe |
Kampagne | Got Chocolate Milk? |
Werbende | America's Dairy Farmers |
Marke | Milk |
Posted | September 2001 |
Produkt | Chocolate Milk |
Geschäftsbereich | Milch & Milchprodukte |
Slogan | Got chocolate milk? |
Problem | Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Redaktionsbüro | MacKenzie Cutler |
Musik | Duotone Audio Group |
Executive Creative Director | Tony Granger |
Art Director | Alex Lea |
Texter | Kevin Brady |
Texter | Richard Wallace |
Agency Producer | Kelly Fagan |
Regisseur | Rocky Morton |
Produktionsfirma | Morton Jankel Zander (MJZ) |
Produktionsfirma | MJZ |
Group Creative Director | David "Nobby" Nobay |
Produzent | Deborah Kent |
Direktor Fotografie | Harris Sevides |
Cutter | David Koze |
Tonstudio | Tim Barnes |
Tonstudio | Quake Basket |