| Titel | Chocolatier |
| Agentur | Lowe |
| Kampagne | Got Chocolate Milk? |
| Werbende | America's Dairy Farmers |
| Marke | Milk |
| Posted | JunI 2002 |
| Produkt | Chocolate Milk |
| Geschäftsbereich | Milch & Milchprodukte |
| Slogan | Got chocolate milk? |
| Problem | Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Redaktionsbüro | MacKenzie Cutler |
| Musik | Duotone Audio Group |
| Executive Creative Director | Tony Granger |
| Art Director | Alex Lea |
| Group Creative Director | David "Nobby" Nobay |
| Texter | Kevin Brady |
| Texter | Richard Wallace |
| Regisseur | Rocky Morton |
| Produktionsfirma | Morton Jankel Zander (MJZ) |
| Produktionsfirma | MJZ |
| Direktor Fotografie | Harris Sevides |
| Produzent | Deborah Kent |
| Agency Producer | Kelly Fagan |
| Cutter | David Koze |
| Tonstudio | Tim Barnes |
| Tonstudio | Quake Basket |