| Titel | The New Humanity |
| Agentur | Armando Testa Group |
| Kampagne | #TheNewHumanity |
| Werbende | Lavazza |
| Marke | Lavazza |
| Posted | Dezember 2021 |
| Geschäftsbereich | Kaffee, Tee, Kakao |
| Story | This is the campaign that invites to discover “The New Humanity”: the 2021 Lavazza Calendar. An artistic project that involves photographers, architects, poets, musicians, fashion designers and actors. A global reflection on post-lockdown humanity. |
| Problem | "I cannot bear to live in a world that destroys natural resources" Luigi Lavazza, 1935.The aim of the company, from its founder to the present day, has always been to create a seamless cycle in which product and process innovation, qualitative excellence and sustainability feed off one another.That’s why we turned Calendar, the most important CSR project of Lavazza. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Michele Mariani |
| Creative Director | Federico Bonenti |
| Texter | Federico Bonenti |
| Creative Director | Andrea Lantelme |
| Art Director | Andrea Lantelme |
| Grafik-Designer | Michela Repellino |
| Kundenbetreuung | Benedetta Buzzoni |
| Kundenbetreuung | Gina Graci |
| Fotograf | Denis Rouvre |
| Fotograf | Christy Lee Rogers |
| Entrant Company | Armando Testa Spa |
| Executive Creative Director | Michele Mariani |
| Creative Director, Copy | Federico Bonenti |
| Creative Director, Art | Andrea Lantelme |
| Graphic Designer | Michela Repellino |
| Client Service | Benedetta Buzzoni, Gina Graci |
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