| Titel | Baby |
| Agentur | MullenLowe Italy |
| Kampagne | Baby |
| Werbende | Italiana Petroli |
| Marke | Italiana Petroli |
| Posted | Dezember 1999 |
| Geschäftsbereich | Kraftfahrzeuge |
| Story | World Motorcycle Champian Valentino Rossi , usually very extraverted and eccentric is here dressed as a young father absorbed in feeding his little one: A miniature of his racing bikel The baby food? IP Motor Lubricant, 12 time world champian. Because, as the headline says, it's better to get them started when they are young. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Italien |
| Creative Director | Anna Montefusco |
| Texter | Luca Di Carlo |
| Art Director | Filippo Magri |
| Agency Producer | Flavia Mariani |
| Regisseur | Pal Bohlander |
| Produktionsfirma | Mercurio Cinematografica |
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