| Titel | Broadband |
| Agentur | Slack Barshinger |
| Kampagne | Merger - Tetra Pak |
| Werbende | Tellabs |
| Marke | Tellabs |
| Posted | März 2005 |
| Produkt | Broadband Equipment |
| Geschäftsbereich | Elektronik, IT-Teile |
| Philosophie | Create an integrated campaign involving print and banner ads, direct mail and a landing page to show how Tellabs and fiber-provider AFC, a recent acquisition, enable carriers to deliver reliable and lucrative non-commodity servicessuch as VoIP, security systems, and gamingdirectly to their customers front door. |
| Problem | Expand perceptions of Tellabs as a basic voice network provider by introducing new network access solutions to North American telephone and cable carriers. |
| Medientyp | Internetanzeigen |
| Markt | Vereinigte Staaten von Amerika |
| Texter | Shylo Bisnett |
| Creative Director | Kelley Fead |
| Etatdirektor | Steve Johnson |
| Etatdirektor | David Miller |
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