Titel | Censorship For Cancer |
Agentur | J. Walter Thompson Italia spa |
Kampagne | Censorship for Cancer |
Werbende | Fondazione ANT |
Marke | ANT |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 5 |
Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
Philosophie | For the first time Instagram’s censorship became a new media to spread a breast cancer prevention message. We created an Instagram campaign: Censorship For Cancer. We asked all women to censor their photos with the waving hand emoji and add #TouchThem to say how important early detection is. |
Medientyp | Case Study |
Länge | |
Chairman | Enrico Dorizza |
Chief Creative Officer | Enrico Dorizza |
Chief Creative Officer | Sergio Rodriguez |
Chief Executive Officer (CEO) | Sergio Rodriguez |
Stellvertretender Creative Director | Paolo Cesano |
Art Director | Stefano Fraone |
Texter | Riccardo Froscianti |
Digitale Strategie | Giorgia Crepaldi |
Account Executive | Francesca Vita |
Cutter | Luca Fornaciari |
Digital PR | Hill & Knowlton |