Titel | For the informed Australian |
Agentur | Archibald / Williams |
Kampagne | The informed Australian |
Werbende | The Australian |
Marke | The Australian |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
Slogan | The Australian. For the informed Australian. |
Story | The Australian is launching a new campaign which places the newspaper at the forefront of truth in a time of 'abundant content'. The campaign, 'The informed Australian', comes off the back of a reportedly strong year for the newspaper, under the lead of editor-in-chief Paul Whittaker. Whittaker says: “In this era of abundant content, it is more important than ever for a news brand such as The Australian to be bold and fearless in the pursuit of truth.” |
Medientyp | Fernsehen |
Länge | |
Executive Creative Director | Matt Gilmour |
Texter | Tom Selby |
Art Director | Chris Wilson |
Designer | andy reynolds |
Group Account Director | Liz Ainslie |
Etatdirektor | Natalie Martin |
Kundenbetreuer | Amy Grant |
Produzent | Liz Nunan |
TV Production | Collider |
Ton | Nylon Studios |