| Titel | Decoding the Complex |
| Agentur | Archibald / Williams |
| Kampagne | The informed Australian |
| Werbende | The Australian |
| Marke | The Australian |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Slogan | The Australian. For the informed Australian |
| Story | The Australian is launching a new campaign which places the newspaper at the forefront of truth in a time of 'abundant content'. The campaign, 'The informed Australian', comes off the back of a reportedly strong year for the newspaper, under the lead of editor-in-chief Paul Whittaker. Whittaker says: “In this era of abundant content, it is more important than ever for a news brand such as The Australian to be bold and fearless in the pursuit of truth.” |
| Medientyp | Zeitungsanzeige |
| Art Director | Chris Wilson |
| Executive Creative Director | Matt Gilmour |
| Produzent | Liz Nunan |
| Designer | andy reynolds |
| Texter | Tom Selby |
| Group Account Director | Liz Ainslie |
| Etatdirektor | Natalie Martin |
| Kundenbetreuer | Amy Grant |
| Ton | Nylon Studios |
| TV Production | Collider |
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