Partner & Chief Creative Officer
at
Scholz & Friends Berlin GmbH
Berlin, Deutschland
| Titel | Eat First |
| Brief | The task:When Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps.To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established.The idea:No matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations.Realization:Underground rapper |
| Agentur | Scholz & Friends Berlin GmbH |
| Kampagne | Erstmal Essen (Eat First) |
| Werbende | Uber Eats |
| Marke | Uber Eats |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 4 |
| Geschäftsbereich | Internetseiten (ohne ISPs) |
| Story | The task: When Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps. To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established. The idea: No matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations. Realization: Underground rapper "Dilla" delivered the core piece: a hymn to the universal power of food - "Erstmal Essen". With a music video, the song spread online and had the playlists of the target groups running hot. |
| Medientyp | Musikvideos |
| Länge | |
| Chief Creative Officer | Matthias Spaetgens |
| Executive Creative Director | Robert Krause |
| Direktor Kundenservice | Samy Kouatli |
| Creative Director | Robert Krause |
| Creative Director | Jörg Waschescio |
| Creative Director | Nicole Thalheim |
| Art Director | Vinícius Valadão |
| Texter | Ilkan Atesöz |
| Texter | Alannah Stritch |
| Texter | Domenico Klar |
| Texter | Philipp Wöhler |
| Strategist | Tatjana Lienz |
| Strategist | Julia Deutschen |
| Art Buyer | Kerstin Mende |
| Produzent | Nele Siegl |
| Produzent | Alina Resniczek |
| Produzent | Agostino de Martino |
| Kundenbetreuung | Jasmin Haesen |
| Kundenbetreuung | Daniel Albrecht |
| Kundenbetreuung | Marino Plath |
| Kundenbetreuung | Pauline Bostel |
| Credits Client (Uber Eats) | |
| Western Europe) | Juliet Touyarot (Marketing Director |
| Marketing) | Jerome Austria (Senior Director, International Creative |
| Visual Director | Daniel Klessig |
| Music Consulting & Supervision | Julian Krohn (Director Music & Audio), Yannick Sahlmen |
| Photographer | Marcus Nilsson |
| Credits Producer & Publisher | |
| Publisher | Universal Music Publishing |
| Music Producer | Palazzo |
| Songwriter | Amadea Ackermann (Dilla), Sam Park |
| Music Composition | Pascal Punz (Palazzo), Amadea Ackermann (Dilla), Sam Park |
| Music Coordination | Jannis Block, Moritz Bommert, Niko Floss |
| Management | IRRSINN Management GmbH |
| Production Company | Tony Petersen Film GmbH |
| Director | Chris Balmond |
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