Target - "Preparing"

Wieden + Kennedy

Wieden + Kennedy Portland, Vereinigte Staaten von Amerika

12994

Marke: Target
Länder: Vereinigte Staaten von Amerika

Werbende: Target

Titel	Preparing
Agentur	Wieden + Kennedy
Kampagne	2 Day Sale - Target
Werbende	Target
Marke	Target
Datum der ersten Ausstrahlung/Veröffentlichung	2010 / 11
Philosophie	The Target 2-Day Sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who— though they smile— aren’t kidding around. The 2010 Target 2-Day campaign again uses comedian Maria Bamford to emphasize the excitement and passion for the sale. Director Wayne McClammy guides Maria through a series of frenzied preparations for the big day. She appears in TV spots and various digital media, including web films, banner ads, and online circulars. Maria’s obsessively perfect character goes all out to be ready and first in line. Failure is not an option. The campaign launched November 17 with three TV spots — “Montage,” “Preparing,” and “Elliptical” — and various digital media executions. The campaign will continue to roll out new creative through November 27, two days after the Thanksgiving holiday.
Ergebnis
Medientyp	Fernsehen
Grafik	Clint Chang
Produzent	Jessica Locke
Other	Dave Wagg
Other	Lime
Other	Terry O’Grady
Zeichner	Jim Bohn
Other	Liquid
Post-Produktion	Christie Price
Cutter	Adam Jenkins
Redaktionsbüro	Feed The Walrus
Direktor Fotografie	Ramsey Nickell
Herstellungsleiter	Nate Young
Executive Producer	Cindy Becker
Regisseur	Wayne McClammy
Produktionsfirma	Hungry Man
Agency Executive Producer	Ben Grylewicz
Executive Creative Director	Susan Hoffman
Executive Creative Director	Mark Fitzloff
Kundenbetreuer	Margaret Kendall
Kundenbetreuer	Jordan Delapoer
Produzent	Melanie Fedunok
Produzent	Hayley Goggin
Art Director	Robert Kendall
Texter	Jason Kreher
Creative Director	Rob Thompson
Creative Director	Monica Taylor