Titel | Hockey Kid |
Agentur | Arrivals + Departures |
Kampagne | PTSD |
Werbende | Mental Health Foundation of Nova Scotia |
Marke | Mental Health Foundation of Nova Scotia |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 2 |
Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
Slogan | PTSD isn't always born on a battlefield. |
Story | PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD. |
Medientyp | Presse & Publikationen |
Texter | David Sullivan |
Creative Director | Shawn King |
Art Director | Jeffrey Simpson |
Etatdirektor | Jennifer Sutherland |