| Titel | Novelty Phone |
| Agentur | AMV BBDO |
| Kampagne | Bringing People Together - BT |
| Werbende | BT Group |
| Marke | British Telecom |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2001 / 6 |
| Produkt | Customer Satisfaction |
| Geschäftsbereich | Telekommunikation |
| Slogan | Bringing Jim and Raymond Together |
| Story | This ad is part of the Bringing People Together Campaign. It shows how BT enhances people's lives by enabling them to connect with people. |
| Philosophie | Bringing People Together This case tells the story of how BTs Bringing People Together campaign has done what no other has ever been able to do: stop BTs market share from declining. The campaign has generated an additional 18-minutes/month/per line of call time that has stabilised BTs market share. Without the campaign it is estimated that BTs market share would have fallen 1.9%. This has generated an additional £227 million in income and a return on advertising investment to date of 6:1. A company that will go out of its way to look after the needs of a very demanding customer can certainly be counted on to look after the needs of all its customers. BT is brining together all kinds of communication for the benefit of everyone. |
| Problem | To improve customer satisfaction with BT. Specifically, to help people see BT as a company that's finding new ways to keep all their customers in contact. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Tomboy Films |
| Executive Creative Director | Tony Cox |
| Art Director | Mark Norcutt |
| Art Director | Daryl Corps |
| Texter | Laurence Quinn |
| Texter | Mike Nicholson |
| Agency Producer | Ruth Hannet |
| Regisseur | Kirk Jones |
| Etatdirektor | Christy Stewart-Smith |
| Werbeleiter | Amanda Mackenzie |