| Titel | BBC Weather |
| Agentur | Y&R London |
| Kampagne | BBC Weather |
| Werbende | BBC |
| Marke | BBC Weather |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 8 |
| Geschäftsbereich | Online-News, -Medien, -Informationen |
| Slogan | Be one step ahead of the weather |
| Problem | The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn't catch us out. |
| Medientyp | Fernsehen |
| Markt | Großbritannien |
| Soundtrack | Happy Holiday |
| Produktionsfirma | Studio AKA |
| Executive Creative Director | Damon Collins |
| Executive Creative Director | Mark Roalfe |
| Art Director | Jerry Hollens |
| Texter | Mike Boles |
| Werbeleiter | Emma Bradley |
| Werbeleiter | Jemma McCann |
| Etat-Planer | Jeremy Poole |
| Business Director | Jo Bacon |
| Etatdirektor | Katie Zeitlin |
| Kundenbetreuer | Graham Smith |
| Agency Producer | Ella Littlewood |
| Produktionsfirma | Red Bee Media Limited |
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