Titel | Bed #3 |
Agentur | Mercado McCann |
Kampagne | Beds |
Werbende | Sommiercenter |
Marke | Sommiercenter |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 4 |
Geschäftsbereich | Möbel |
Slogan | Stop to sleep, then drive. |
Story | Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road. |
Medientyp | Zeitschriftenanzeige |
Chief Creative Officer | Martin Mercado |
Executive Creative Director | Diego Tuya |
Executive Creative Director | Dario Rial |
Creative Director | Nicolas Ochoa |
Creative Director | Nicolas Massimino |
Art Director | Pablo Cominetti |
Texter | Juan Ignacio Goldsztein |
Etatdirektor | Agustín Coste |
Filmproduzent/Produzent | Agustin Borgognoni |