Titel | Heroin Baby |
Agentur |
BBH
|
Kampagne |
Giving Children Back Their Future - Barnado's Charity
|
Werbende |
Barnardo's
|
Marke |
Barnardo's
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2000 / 6
|
Produkt |
Charity
|
Geschäftsbereich | Öffentliche Sicherheit & Gesundheit
|
Slogan | Giving Children Back Their Future |
Philosophie | This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
Problem | In 1999 Barnardo's, the UKs largest childrens charity, was particularly concerned that its deservedness ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardos is pioneer in the diverse fields of modern childcare research and practice. |
Medientyp |
Zeitungsanzeige
|
Markt | Großbritannien |
Creative Director |
John O'Keefe
|
Creative Teammitglied |
Alex Grieve
|
Creative Teammitglied |
Adrian Rossi
|
Fotograf |
Nick Georghiou
|
Werbeleiter |
Andrew Nebel
|
Strategieplaner |
Dan Goldstein
|
Agency Producer |
Shelley Buick
|