| Titel | Alcoholic |
| Agentur | BBH |
| Kampagne | Giving Children Back Their Future - Barnado's Charity |
| Werbende | Barnardo's |
| Marke | Barnardo's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2000 / 6 |
| Produkt | Charity |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Slogan | Giving Children Back Their Future |
| Philosophie | This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
| Problem | In 1999 Barnardo's, the UKs largest childrens charity, was particularly concerned that its deservedness ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardos is pioneer in the diverse fields of modern childcare research and practice. |
| Medientyp | Zeitungsanzeige |
| Markt | Großbritannien |
| Creative Director | John O'Keefe |
| Creative Teammitglied | Alex Grieve |
| Creative Teammitglied | Adrian Rossi |
| Fotograf | Nick Georghiou |
| Werbeleiter | Andrew Nebel |
| Strategieplaner | Dan Goldstein |
| Agency Producer | Shelley Buick |
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