Valio - "Take a Closer Look at Milk Protein"

Bob Helsinki Helsinki, Finnland

3364

Titel	Take a Closer Look at Milk Protein
Brief	The growing trend of plant-based substitutes has dropped milk off the nutrition pyramid. The new substitutes imitate milk in flavor and appearance – and the better they achieve, the more popular the product.We wanted to remind people that it isn’t enough to simply look or taste like milk: By separating the most important nutrients, such as calcium, milk protein and vitamin B12 and using a highly sensitive scanning electron microscope for shooting we were able to take a closer look in what is important in daily nutrition.The images were published in the biggest journals in Finland. Also the public schools welcomed the informative ads as part of their nutrition education all around the country.
Agentur	Bob Helsinki
Kampagne	Take a Closer Look at Milk
Werbende	Valio Oy
Marke	Valio
Posted	November 2018
Geschäftsbereich	Milch & Milchprodukte
Story	Milk and its some of its most important nutrients; calcium, milk protein and viramin B12. Campaign for Valio, the biggest dairy manyfacturer in Finland.
Medientyp	Presse & Publikationen
Werbeleiter	Kaija Rossi
Agency Producer	Marko Juuti
Agency Producer	Jenna Hämäläinen
Creative Director	Anu Igoni
Texter	Heidi Taina
Art Director	Tuukka Paikkari
Produktionsfirma	Nöjd Agency (Helsinki)
Filmproduzent/Produzent	Riikka Isotalo
Fotograf	Oskari Hellman
Post-Produktion	Kasimir Häiväoja
	Erkko Huhtamäki
Strategieplaner	Auli Viippola