| Titel | Roger |
| Agentur | Forsman & Bodenfors Göteborg |
| Kampagne | Lotto Åke (Roger) |
| Werbende | Svenska Spel |
| Marke | Lotto |
| Posted | März 2000 |
| Produkt | Lottery |
| Geschäftsbereich | Lotterie & Glücksspiele |
| Slogan | Well, you won, didn't you? |
| Philosophie | Lotto is the game that produces the highest number of multimillionaires and this ad deals with the relationship between power and integrity. The day you win the big prize, you are free to do what you want. Nobody owns you anymore. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Schweden |
| Texter | Jonas Enghage |
| Agency Producer | Maria Bergkvist |
| Regisseur | Måns Herngren |
| Direktor Fotografie | Mats Olofsson |
| Produktionsfirma | S/S Fladen |
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