| Titel | Turncoat |
| Agentur | BBH |
| Kampagne | Turncoat |
| Werbende | Perfetti Van Melle |
| Marke | Mentos® |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 5 |
| Produkt | UP2U |
| Geschäftsbereich | Kaugummi |
| Story | We see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”. |
| Problem | In the second half of 2011, Perfetti Van Melle’s MENTOS® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you. |
| Medientyp | Fernsehen |
| Produktionsfirma | Rattling Stick |
| Post-Produktion | Big Buoy |
| Agency Producer | Chris Watling |
| Creative Director | Marc Hatfield |
| Creative Teammitglied | Brad Woolf |
| Creative Teammitglied | Dan Bailey |
| Werbeleiter | Corrado Bianchi |
| Strategic Business Lead | Richard Lawson |
| Team Director | Tom Woodhead |
| Team Manager | Nicolas Jayr |
| Regisseur | Andy McLeod |
| Produzent | Kirsty Dye |
| Direktor Fotografie | Stephen Blackman |
| Post-Produktion | Jim Allen |
| Cutter | Andy McGraw |
| Redaktionsbüro | Stitch |
| Ton | Parv Thind |
| Ton | Wave Studio |
| Musik | Jonathan Goldstein |
| Sound/Music | GOLDSTEIN |
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