Pringles - "Apéro"

Grey London

Grey London London, Großbritannien

2801

Marke: Pringles
Länder: Großbritannien

Werbende: Kellogg's

Titel	Apéro
Agentur	Grey London
Kampagne	Can Hands
Werbende	Kellogg's
Marke	Pringles
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 7
Geschäftsbereich	Chips
Philosophie	Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative. One 40 second spot is made for the “Apéro” markets of France, Spain, Portugal and Italy, positioning Pringles as a delicious snack to serve when with family or friends. In this spot, which is airing from mid-June, a woman gets her hand stuck in a can of Pringles as she’s preparing an early evening spread of charcuterie and snacks. After a brief moment of shock, she uses her initiative to become an even more wonderful host and turns her new appendage into a cocktail stirrer, ice crusher, guitar pick and more. Another 60 second ad, created for Northern European markets, features a young guy who ducks into a quiet room when he gets his hand stuck in a Pringles can at a party. Although embarrassed, he soon relaxes when he realises the rest of the people in the room have done exactly the same thing. The spot, breaking in early July, will run in markets including Germany, Austria, Switzerland, Israel, Greece, Netherlands, Belgium, Poland, Romania, Croatia, Hungary, Lithuania, Finland, Denmark, Sweden, Norway, Cyprus, Malta, Latvia, Estonia. Another film that will run in the UK and Ireland from July is an adaptation of the original Pringles Super Bowl ad created in collaboration with Grey New York. The campaign will run on TV, digital, social and out-of-home platforms. The executions are designed to show how Pringles can bring fun to any social occasion. They build on the hugely successful 2022 and 2023 Super Bowl ads created in collaboration with Grey New York, which were designed to reflect the irresistible nature of Pringles that releases your playful side.
Medientyp	Fernsehen
Länge	40 seconds
Markt	Frankreich, Italien, Portugal, Spanien
Post-Produktion	Whitehouse Post
Post-Produktion	Framestore
Leitung Musik	Wave Studios
Executive Creative Director	David Wigglesworth
Creative Director	Jesse Little
Creative Teammitglied	Katie Bird
Creative Teammitglied	Caitlin Horrex
Creative Teammitglied	Gnome Taylor
Creative Teammitglied	Flora German
Creative Teammitglied	Shivani Patel
Planning Partner	Matthew Gladstone
Strategy Director	Gilliam Caldwell-Dunn
Geschäftsführender Teilhaber	Agi Varanyi
Group Business Director	Tamsine Foggin
Etatdirektor	Jack Barber
Etatdirektor	Alice Ashwell
Kundenbetreuer	Hugo Soer
Account Executive	Madeleine Hine
Executive Producer	Nazneen Read
Senior Producer	Michelle Kasper
Senior Producer	Sam Dowling
Assistant Producer	Alicia Cordell
Produktionsfirma	Smith & Jones
Executive Producer	Phillipa Smith
Regisseur	Ulf Johansson
Direktor Fotografie	Barry Ackroyd
Produktionsdesigner	Steve Smithwick
Produzent Post-Produktion	Ella Sedgewick
Produzent Post-Produktion	Alexia Paterson
Produzent Post-Produktion	Annika Gustavsson
Produzent Post-Produktion	Sam Gunn
Post-Produktion	GPS Nights
Post-Produktion	company 3
Cutter	Tony Whetnall
Cutter	Jean-Clément Soret
Kolorist	Matt Hare
Kolorist	Paul O'Brien
VFX-Künstler	Chris Winters
VFX-Künstler	Ozgur Yigit
VFX-Künstler	Matt Ingram
VFX-Künstler	Julia Jonas
VFX Company	Sauvage
VFX-Künstler	Frieder Dose
VFX-Künstler	Marvin Benjamin McMahon
Komponist	Trevor Simpson
Leitung Musik	Macke Bergkvist
Leitung Musik	Parv Thind
Leitung Musik	Music Supercircus
Sound Engineer	Gritz
Sound Engineer	Sam Cross
Sound Engineer	Beth Tomblin
Audio Post Producer	Richard Donaghue