Minna Lavola
Art Director at TBWA\Helsinki
Helsinki, Finnland
TitelTram Shelter
Agentur
Kampagne Tram Shelter
Werbende Amnesty International
Marke Amnesty International
PostedJunI 2005
Produkt Anti-violence against women
Geschäftsbereich Gewalten, sexueller Missbrauch
Philosophie The "Stop Violence against Women" campaign for Amnesty International claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables, stairs, corners and poles - in advertising as well as in real life
Problem When your husband beats you up, you don't want the whole world know about it. So you make up an excuse and people around you are willing to believe you're telling the truth. We wanted people to stop hearing lies and start acting against them
Medientyp Außenwerbung
Markt Finnland
Texter
Texter
Texter
Art Director
Art Director
Account Supervisor
Leiter der Werbeabteilung

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