| Titel | Cricket |
| Agentur | BBH |
| Kampagne | It All Started So Well |
| Werbende | Alpen |
| Marke | Alpen |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 5 |
| Geschäftsbereich | Müsli |
| Philosophie | the two TV ads show two people’s idyllic breakfast at home with their families. The sun is streaming in and everything seems right in the world. After enjoying their Alpen breakfast, they walk out the front door and that’s when things take a turn. |
| Medientyp | Fernsehen |
| Länge | |
| Soundtrack | ‘Daydream Believer’ by the Monkees |
| Produktionsfirma | Nice Shirt Films |
| Editorial Company | Whitehouse Post |
| Ton | 750mph |
| Werbeleiter | Sally Abbott |
| Texter | Martha Riley |
| Creative Director | Carl Broadhurst |
| Strategy Director | Rowenna Prest |
| Business Lead | Sian Cook |
| Account Executive | Nathan Coffey |
| Etatdirektor | James Rice |
| Produzent | Ally Mee |
| Produzent | Ronae Rayson |
| Regisseur | Liz Murphy |
| Produzent | Luke Goodrum |
| Direktor Fotografie | Justin Brown |
| Post-Produktion | Jon Hollis |
| Post-Produktion | Raised by Wolves |
| Cutter | Mark Burnett |
| Ton | Sam Ashwell |
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