Michael Waltrip
Schauspieler at Fahlgren Mortine.
Columbus, Vereinigte Staaten von Amerika
TitelActing Up
Agentur
Kampagne NASCAR 2006 - NAPA
Werbende National Automotive Parts Association
Marke NAPA
PostedMärz 2006
Geschäftsbereich Autozubehör & Services
Slogan Get The Good Stuff.
Story NASCAR Driver Michael Waltrip returns as the spokesman for NAPA Auto Parts for the fifth year and introduces his Michael Waltrip School for NAPA spokesmen. These three commercials are shot interview style with B Roll scenes of Michael teaching his young prodigies.
Philosophie The commercials Introduce an entire classroom of "Mini Michael Waltrips" replete with wigs and race suits to the viewing public.
Problem The NAPA NASCAR TV campaigns are very popular among NASCAR fans and the agency is continuously challenged to keep things fresh and entertaining while promoting NAPA.
Ergebnis The viewer is entertained and amused at the antics that take place in Mr. Waltrip's classroom.
Medientyp Fernsehen
Länge
Markt Vereinigte Staaten von Amerika
Creative Director
Agency Producer
Regisseur
Art Director
Texter
Cutter
Executive Creative Director
Schauspieler
Etatdirektor

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