Subway - "Janet"

McCann London

McCann London London, Großbritannien

7933

Marke: Subway
Länder: Großbritannien

Werbende: Doctor's Associates Inc.

Titel	Janet
Agentur	McCann London
Kampagne	My Sub, My Way
Werbende	Doctor's Associates Inc.
Marke	Subway
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 7
Produkt	Mango Chicken Sub
Geschäftsbereich	Gastätte & Schnellgaststätte
Slogan	eat fresh.
Story	To continue on the success of Keith, our previous Subway campaign to emphasise the customisable nature of the Subway menu, we follow another ordinary, Janet. Janet is rather unlucky and is often left feeling like she has pulled the short straw in life. That is until she is empowered with the choice on offer in a Subway store and she can order a meal just the way she likes it. The TV spot runs alongside the #WinLikeJanet Facebook game which gives players a chance to win the bear that Janet never won. It is an online Teddy Bear Hunt using Google Street View. Every weekday for a month, 5 giant bears will be released on a bespoke Subway Facebook app and players will search the Google Street View map in the UK and Ireland to win a bear. Clues to the bears’ whereabouts will be released on the Subway Twitter feed with help from Subway famous fans Louis Smith, Anthony Ogogo, Tommy Bowe and Holly Bleasdale. A total of 100 bears will be released over the promotional period. You can follow the Teddy Bear Hunt and all the latest at #WinLikeJanet.
Medientyp	Social Media
Länge	50 seconds
Post-Produktion	Marshall Street Editors
Post-Produktion	Framestore
Creative Director	Laurence Thomson
Creative Director	Rob Doubal
Art Director	Lianne Galazka
Texter	Imogen Jones
Etatdirektor	Hatty Day
Agency Producer	Claire Amos
Regisseur	Jonathan Herman
Produktionsfirma	Blink London
Tonstudio	Craft
Medienagentur	MediaCom Scotland