| Titel | Car Crash |
| Agentur | McCann-Erickson Frankfurt |
| Kampagne | Car Crash |
| Werbende | AvD- Automobile Club of Germany |
| Marke | Drink. But don't drive. |
| Posted | Mai 2005 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Slogan | Drink. But don't drive. |
| Story | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| Philosophie | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| Problem | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| Ergebnis | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Deutschland |
| Account Executive | Michael Beckmann |
| Executive Creative Director | Rainer Bollmann |
| Agency Producer | Inge Dickewied |
| Filmproduzent/Produzent | Heiko Leitsch |
| Cutter | Heiko Leitsch |
| Werbeleiter | Adalbert H. Lhota |
| Creative Director | Erich Reuter |
| Art Director | Erich Reuter |
| Other | Wolfgang Ruth |
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