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Peter Ignazi
Peter Ignazi
Chief Creative Officer at Cossette, Toronto
Toronto, Kanada
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TitelSickKids VS - #10YearChallenge
Agentur
Kampagne SickKids VS - #10YearChallenge
Werbende SickKids Foundation
Marke SickKids Foundation
PostedSeptember 2019
Geschäftsbereich Krankenhäuse und Klinike
Story Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos.
Medientyp Social Media
Länge
Medienagentur
Global Chief Creative Officer
Creative Director
Global Chief Creative Officer
Creative Director
Art Director
Texter
Produzent
Etatdirektor
Senior Vice-President Strategy
Strategy Director
Produktion
SVP Strategy Director
Senior Art Director
Group Account Director
VP, Business Lead
VP, Brand Strategy & Communications
Director of Integrated Brand Marketing
Marketing Manager
Marketing Manager
Associate Director
PR Director

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