| Titel | Pen & Paper |
| Agentur | DDB Guoan |
| Kampagne | Kindle Paperwhite |
| Werbende | Amazon |
| Marke | Amazon China |
| Posted | April 2014 |
| Produkt | Kindle Paperwhite |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | It may only be a paper moon sailing over a cardboard sea, but it isn’t make believe in Troublemaker’s latest production. Lucas Zanotto helms this colourful project that was commissioned by DDB China to showcase the versatile Amazon Kindle Paperwhite. The TV spot embraces the Paperwhite’s fusion of technology and the evocative macrocosm of the written word with physical puppetry complimented by hand-drawn computer animation. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Geschäftsführer | Neil Holt |
| Creative Director | Tim Paradise |
| Art Director | David Li |
| Kundenbetreuer | Rick Zheng |
| Medienagentur | DDB China |
| Produktionsfirma | Troublemakers |
| Regisseur | Lucas Zanotto |
| Executive Producer | James Hagger |
| Produktionsmanager | Aurélie Chevalier |
| Produktionsassistant | Charles-Philippe Bowles |
| Direktor Fotografie | David Quesemand |
| Kameramann | Charlotte Bonfort |
| Art Director | Anne Delepoulle |
| Ausstattung/Styling | Emmanuelle Rico-Chastelle |
| Kolorierung | Médialab |
| Schauspieler | Anita Gillier |
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