Chief Creative Officer, Global Co-President
at
Virtue
New York, Vereinigte Staaten von Amerika
| Titel | Crush Hour |
| Agentur | Ogilvy |
| Kampagne | Crush Hour |
| Werbende | Europcar |
| Marke | Autoliberté Europcar |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 11 |
| Geschäftsbereich | Auto- & Lieferwagenvermietungen |
| Philosophie | With the new service Autoliberte from Europcar, renting a car became so easy that having it own car became totally pointless. We highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that thei cars have been crushed by an obscure fake authority |
| Medientyp | Case Study |
| Post-Produktion | Nightshift |
| Musik | Studio Appollos |
| Tonproduktion | Teleski |
| Produktionsfirma | Moonwalk |
| Regisseur | Gustav Johansson |
| Agency Producer | Antoine Bagot |
| Texter | Benjamin Dessagne |
| Art Director | Emmanuel Bougneres |
| Executive Creative Director | Chris Garbutt |
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