HSBC - "The Mint"

J. Walter Thompson London

J. Walter Thompson London London, Großbritannien

14301

Marke: HSBC
Länder: China

Werbende: HSBC

Titel	The Mint
Agentur	J. Walter Thompson London
Kampagne	Serious Play-Hong Kong Sevens 2013
Werbende	HSBC
Marke	HSBC
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 3
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Slogan	Serious Play
Story	HSBC has launched a brand new Serious Play campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March) at the Hong Kong Stadium.This year, HSBC has minted a commemorative Serious Play medallion for the fans at the event – one of the biggest weekends in the Hong Kong calendar. The Serious side represents the world class 7s Rugby and the Play side represents the weekend’s legendary carnival atmosphere. HSBC has minted 10,000 of them and are exclusively available to fans in the HSBC 7s Village.The campaign, created by JWT London, focuses on the two sides of the medallion. The official stadium film charts its fantastical creation in a secret underground Mint beneath the Hong Kong stadium. Rugby players create the Serious side and the fans produce the Play side. The film launches on YouTube first and will then be shown throughout the weekend in the Stadium. The campaign is amplified with high impact outdoor sites, press and digital display across key platforms.
Medientyp	Internet-Film
Länge	90 seconds
Post-Produktion	Glassworks
Art Director	Simon Sworn
Texter	Matt Chandler
Other	Helen Ball
Etat-Planer	Orlando Hooper-Greenhill
Kundenbetreuer	Rollo Gwyn-Jones
Medienagentur	Mindshare
Medienplaner	Sam Selleck
Regisseur	Ash Bolland
Produktionsfirma	Curious Films Limited
Ton	Dan Weinberg
Schauspieler	Duncan Horn
Other	Jon Park
Kolorist	Ben Rogers
Produzent	Abi Klimaszewska
Agency Producer	Romila Sanassy
Global Head of Advertising	Andrea Newman
Global Head of Sponsorship and Events	Giles Morgan
Senior Marketing Manager Brand and Sponsorship	Hamish Goulding
Global Director	Tanya Hamilton-Smith
Global Creative Director	Axel Chaldecott
Cutter	James Rosen