photographer/Director
at
Art Department (US) / Carole Lambert (France) / MakingPictures (UK)
Greater New York City Area, Vereinigte Staaten von Amerika
| Titel | Baby |
| Titel (Originalsprache) | Bébé (anglais) |
| Agentur | CLM BBDO |
| Kampagne | Posters - HP |
| Werbende | Hewlett-Packard |
| Marke | HP |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2009 / 4 |
| Produkt | Printer |
| Produkt (Originalsprache) | Imprimante |
| Slogan (Originalsprache) | Une qualité d'impression unique |
| Story | Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike. |
| Philosophie | The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion. |
| Problem | Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand. |
| Medientyp | Presse & Publikationen |
| Werbeleiter | Jean-Pierre LeCalvez |
| Werbeleiter | François Martin |
| Werbeleiter | Gavin Skillicorn |
| Creative Director | Eric Pierre |
| Executive Creative Director | Jean-Francois Sacco |
| Executive Creative Director | Gilles Fichteberg |
| Texter | Vincent Pedrocchi |
| Art Buyer | Sylvie Etchemaité |
| Strategieplaner | Brice Garçon |
| Kundenbetreuer | Frank Bauer |
| Kundenbetreuer | Nicolas FABRE |
| Kundenbetreuer | Audrey Bedoucha |
| Fotograf | Jean Yves Lemoigne |
| Produktionsfirma | Continental |
| Post-Produktion | Adrien Bénard |
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