photographer/Director
at
Art Department (US) / Carole Lambert (France) / MakingPictures (UK)
Greater New York City Area, Vereinigte Staaten von Amerika
| Titel | Dog |
| Agentur | BBH |
| Kampagne | Unleash the Chaos |
| Werbende | Unilever |
| Marke | Axe Anarchy/Lynx Attract |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 1 |
| Geschäftsbereich | Parfüms & Eaux de toilette |
| Problem | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| Medientyp | Presse & Publikationen |
| Creative Director | Dominic Goldman |
| Creative Director | David Kolbusz |
| Creative Teammitglied | Szymon Rose |
| Creative Teammitglied | Daniel Schaefer |
| Werbeleiter | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| Kundenbetreuer | Jen Omran |
| Druck-Produzent | Jeremy Gleeson |
| Fotograf | Jean Yves Lemoigne |
| Digitale Retuschierung | Gary Meade |
| Photographer Production Company | Mad for It |
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