| Titel | Mouthwash |
| Agentur | Bozell |
| Kampagne | Learning to Read - Literacy Center for the Midlands |
| Werbende | Literacy Center for the Midlands |
| Marke | Literacy Center for the Midlands |
| Posted | April 2001 |
| Produkt | Illiteracy |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | A bottle of mouthwash and a bottle of lemon oil sit side by side, with almost identical packaging -- except for what the words read. The headline points out that "Learning to read makes all the difference. |
| Philosophie | Create several posters with visuals that represent why reading is important. |
| Problem | How to create an immediate visual impact on why reading is so important. |
| Medientyp | Presse & Publikationen |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | David Moore |
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