Titel | School Door |
Agentur | Bozell |
Kampagne | School Door |
Werbende | VT Industries |
Marke | Architectural Wood Doors |
Posted | April 2001 |
Produkt | Wilsonart Door |
Geschäftsbereich | Fabrikationen |
Story | We see a school principal dragging a young ne're-do-well to the office. The headline reads "VT Doors are designed to resist smudging, scratching and the occasional kicking and screaming. |
Philosophie | Place VT Doors in real-life situations that dramatize the benefit of the feature highlighted -- i.e., the ability to withstand smudging, scratching, kicking and screaming. |
Problem | How to communicate the durability and quality of VT Doors in a memorable fashion. |
Medientyp | Presse & Publikationen |
Markt | Vereinigte Staaten von Amerika |
Creative Director | David Moore |