adidas - "Yelena Isinbayeva"

180 Amsterdam

180 Amsterdam Amsterdam, Niederlande

8237

Titel	Yelena Isinbayeva
Agentur	180 Amsterdam
Kampagne	Gold Is Never A Given (print/online) - adidas
Werbende	adidas
Marke	adidas
Posted	August 2008
Geschäftsbereich	Mode, Kleidung & Schuhe
Slogan	Impossible is Nothing
Story	To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN
Medientyp	Presse & Publikationen
Produktionsfirma	2D Photo Productions
Zeichner	Emile Wilmer
Projektmanager	Piers Bebbington
Druck-Produzent	Marlon Lee
Druck-Produzent	David Corfield
Etat-Planer	Andy Edwards
Kundenbetreuer	Caroline Britt
Kaufmännischer Geschäftsführer	Geoff Coyle
Grafik-Designer	Emile Wilmer
Texter	Carlos Furnari
Art Director	Paulo Martins
Creative Director	Carlos Furnari
Creative Director	Paulo Martins
Creative Director	Dean Maryon
Art Buyer	Maria Perez
Fotograf	Paulo Martins
Marketing Director	Kieran Riley