EY - "The Face of Future"

Ogilvy UK

Ogilvy UK London, Großbritannien

8518

Marke: EY
Länder: Großbritannien

Werbende: EY

Titel	The Face of Future
Agentur	Ogilvy UK
Kampagne	The Face of the Future
Werbende	EY
Marke	EY
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 10
Geschäftsbereich	Business Services
Philosophie	The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides. Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future?
Medientyp	Fernsehen
Länge	66 seconds
Produzent	Rory Mathieson
Produzent	Gramercy Park Studios
Post-Produktion	HOGARTH WORLDWIDE
Post-Produktion	Rebecca Prince
Etatdirektor	Jack Perri
Kundenbetreuer	Lisa Brown
Cutter	Merethe Rosvold
Redaktionsbüro	Gramercy Park Studios
Kolorist	Matt Hare
Kolorist	Ben Rogers
Kolorierung	Gramercy Park Studios
Sounddesigner	Sam Cross
Sounddesigner	Zak Kurtha
Tonstudio	Gramercy Park Studios
Executive Audio Producer	Richard Donaghue
Tonproduktion	HOGARTH WORLDWIDE
Executive Creative Director	Graham Fink
Executive Creative Director	Mark Goodwin
Client Team Director	Chris Spenceley
Executive Creative Producer	Aidan Gibbons
Executive Producer	Dougal Meese
Live action Producer	Jon Stopp
Produktionsfirma	Not Just Any
Produzent	Gerri McCarthy
Fotograf	Adam Slama
After Effects Artist	David Arthur
After Effects Artist	Andrew Whittle