Titel | How Well Do You Know Her? |
Agentur | Ogilvy UAE |
Kampagne | How Well Do You Know Her? |
Werbende | SHE Saudi Heroines Empowering a nation |
Marke | SHE |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 2 |
Geschäftsbereich | Medien, Verlagswesen & Produktion |
Story | Memac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges perceptions of Saudi, Arab, and Muslim women. Launched by SHE, an initiative highlighting Saudi heroines, ‘How Well Do You Know Her?’ seeks to challenge negative stereotypes by focusing on women’s achievements, before subverting expectations with a surprising twist. |
Medientyp | Fernsehen & Kino |
Länge | |
Chief Creative Officer | Paul Shearer |
Creative Director | Mohamed Kamal |
Regisseur | Omar Hilal |