| Titel | E-rotic Touch |
| Agentur | Marcel |
| Kampagne | E-rotic Touch |
| Werbende | Fnac |
| Marke | Fnac |
| Posted | November 2013 |
| Geschäftsbereich | Fachgeschäfte |
| Story | Passages from bestseller Lady Chatterley’s lover were printed along the megastore walls. Customers were encouraged to caress the words with their fingers.Using a specially engineered “granular synthesis and motion detection” customers’ touch triggered a prerecorded reading of the text via directional speakers at the exact pace of the touch. As fingers caressed the words, the extract becomes a sensual journey guiding visitors in a playful way to the erotic book section.Visitors touching the words one after another to trigger the full pre-recorded passage of Lady Chatterley’s lover were literally guided to the book section in a playful way. |
| Philosophie | We created the “Erotic Touch”, an interactive and erotic audio book experience that was controlled by people’s touch. |
| Problem | Promote La FNAC megastore’s Week of Eroticism and more specifically drive customers to the unfamiliar erotic books section in order to raise awareness and sales. |
| Medientyp | Promotion & Events |
| Länge | |
| Werbeleiter | Katia Hersard |
| Werbeleiter | Amandine Morel |
| Kundenbetreuer | Joséphine Lipp |
| Kundenbetreuer | Jeanne Neuschwander |
| Account Supervisor | Olivier Sebag |
| Texter | David Buff |
| Agency Producer | David Buff |
| Executive Creative Director | Dimitri Guerassimov |
| Creative Director | Dimitri Guerassimov |
| Texter | Dimitri Guerassimov |
| Creative Director | Eric Jannon |
| Texter | Eric Jannon |
| Chief Creative Officer | Anne de Maupeou |
| Kreative Technologie | Etienne Durand |
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