Currys - "No Distractions"

AMV BBDO

AMV BBDO London, Großbritannien

5219

Marke: Currys
Länder: Großbritannien

Werbende: Currys

Titel	No Distractions
Agentur	AMV BBDO
Kampagne	No Distractions
Werbende	Currys
Marke	Currys
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 5
Geschäftsbereich	Fachgeschäfte
Philosophie	With the summer tournaments season looming, the UK’s largest tech retailer, Currys unveils a new campaign ensuring customers they will get the best tech advice amidst the football frenzy. Teaming up with AMV BBDO and Spark Foundry, Currys showcases the lengths its expert colleagues go to avoid football distractions, whilst assisting customers in choosing the perfect TV for what is set to be a nail-biting summer of sport. Under the “Beyond Techspectations” platform, the “No Distractions” campaign spotlights Currys colleagues’ ingenious methods of sidestepping football fever to offer unparalleled guidance to shoppers seeking top-of-the-line Samsung, LG, or Hisense models. The campaign includes three ads of 30 and 20 seconds, each illustrating a Currys colleague’s comical endeavours to stay football-free. From sporting giant cartoon eye mask, to donning human-sized dog cones, to turning a head 180 degrees like an owl when a customer changes the channel to the football, the antics are as hilarious as they are effective in showcasing Currys' commitment to customer service. The films were directed by Greg Bell through Red Studios. The campaign is set to roll out across TV and online video platforms emphasising Currys' unbeatable offer: a chance to win a guaranteed cash reward ranging from £25 to £100k with the purchase of any TV over £499. For more information, visit www.currys.co.uk .
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Nice Shirt Films
Offline Editing	Tenthree
Werbeleiter	Dan Rubel
Werbeleiter	Ailsing Lancaster
Werbeleiter	Martin Burke
Werbeleiter	Usha Kapil
Chief Creative Officer	Nick Hulley
Chief Creative Officer	Dave Westland
Creative Director	Jeremy Tribe
Creative Director	Dave Westland
Creative Teammitglied	Alicia Cliffe
Creative Teammitglied	Laurens Grainger
Planning Team	Sam Williams
Planning Team	Summer Taylor
Account Management Team	Alex Bird
Account Management Team	Jonny White
Account Management Team	James Brenchley
Account Management Team	Leo Hollond
Agency Producer	Trish Russell
Agency Producer	Rory Elms
Medienagentur	Spark Foundry
Medienteam	Kazmir Brown
Medienteam	Oli Moore
Medienteam	Olivia Chads
Medienteam	Vaughan King
Produktionsfirma	Red Studios
Regisseur	Greg Bell
Produzent	Richard Martin
Offline Editor	Quin Williams
Post-Produktion	No.8
Post-Produktion	Red Studios
Audio-Postproduktion	No.8