| Titel | Susan |
| Agentur | Arnold |
| Kampagne | Women and Smoking - ALF |
| Werbende | American Legacy Foundation |
| Marke | Women and Smoking |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2002 / 8 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Legacy |
| Story | This print campaign was developed along with the TV campaign to showcase the goodbye letters to their families of real women dying of very real tobacco-related diseases. So real, unfortunately, that one of the women has since lost her struggle against lung cander. The campaign was shot and filmed by Richard Avedon. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Vereinigte Staaten von Amerika |
| Executive Creative Director | Ron Lawner |
| Executive Creative Director | Pete Favat |
| Creative Director | Roger Baldacci |
| Art Director | Rob Baird |
| Texter | Roger Baldacci |
| Agency Producer | Aidan Finnan |
| Agency Producer | Clint Ackerman |
| Fotograf | Richard Avedon |
| Agency Producer | Greg Carter |
| Agency Producer | Katherine Hennessy |
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