Creative Director
at
J. Walter Thompson New York
New York, Vereinigte Staaten von Amerika
| Titel | Lump |
| Agentur | BBDO Atlanta |
| Kampagne | Lump |
| Werbende | Georgia Breast Cancer Organization |
| Marke | Georgia Breast Cancer Organization |
| Posted | JunI 2003 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | Tactile ad of a woman's breast that has a raised surface, virtually invisible to the eye, suggesting a lump. |
| Philosophie | Demonstrate how easy it is to miss signs of breast cancer without conducting regular self-examinations through demonstration -- a tactile ad. Furthermore, remind the audience of the benefits of breast cancer screenings through ad copy. |
| Problem | Get more women to conduct regular examinations for breast cancer. Early detection offers more treatment options and a better chance for survival. |
| Medientyp | Zeitungsanzeige |
| Markt | Vereinigte Staaten von Amerika |
| Executive Creative Director | Bill Pauls |
| Art Director | Kyle Lewis |
| Texter | Jackie Hathiramani |
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