| Titel | Luca |
| Agentur | MullenLowe Italy |
| Kampagne | Luca |
| Werbende | Coop |
| Marke | Coop |
| Posted | August 2002 |
| Produkt | Supermarket |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Story | In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca". |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Aldo Cernuto |
| Creative Director | Roberto Pizzigoni |
| Texter | Dario Alesani |
| Art Director | Umberto Mauri |
| Produktionsfirma | Film Master |
| Regisseur | Agostino Panini |
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