Titel | From Like to Love |
Agentur | Commonwealth//McCann |
Kampagne | Likes to love |
Werbende | General Motors Corp. |
Marke | Chevrolet |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 2 |
Geschäftsbereich | Allradantrieb |
Philosophie | Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion with a new online commercial, in which it bemoans the one-dimensional Like, mostly because you have to "love" and not just Like the new Malibu. |
Medientyp | Fernsehen |
Länge | |
Markt | Vereinigte Staaten von Amerika |
Redaktionsbüro | Whitehouse Post |
Spezialeffekte | CarbonVFX (California) |
Chief Creative Officer | Gary Pascoe |
Executive Creative Director | Duffy Patten |
Deputy Executive Creative Director | Linus Karlsson |
Texter | Duffy Patten |
Texter | Bob Guisgand |
Executive Creative Director | Bob Guisgand |
Creative Director | Tim Mattimore |
Art Director | Tim Mattimore |
Creative Director | John Fiebke |
Texter | John Fiebke |
Executive Producer | Kelly Balagna |
Produzent | Gabrielle Gardner |
Produzent | Adam Davis |
Etatdirektor | Jacqueline Redmond |
Account Supervisor | Katlyn Barnum |
Produktionsfirma | Park Pictures |
Regisseur | Katina Mercadante |
Regisseur | Daniel Mercadante |
Executive Producer | Scott Howard |
Cutter | Sam Gunn |
Assistenzredakteur | Lauren Richardson |
Produzent | Jennifer Mersis |
Audio | Eleven Sound |
Medienagentur | Carat |