Titel | Tekken Domestic |
Agentur | St. Luke’s Communications |
Kampagne | Burst Pipe - British Telecom |
Werbende | BT Broadband |
Marke | BT Broadband |
Posted | August 2004 |
Geschäftsbereich | Öffentliche Internet Service Providers (ISP) |
Slogan | Broadband has landed. More connections. More possibilities. |
Problem | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
Ergebnis | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
Medientyp | Fernsehen |
Länge | |
Markt | Großbritannien |
Produktionsfirma | Hammer & Tongs |
Redaktionsbüro | The Firm |
Animation | The Mill London |
Agency Producer | Kate Male |
Creative Director | Julian Vizard |
Creative Director | Al Young |
Regisseur | Garth Jennings |
Produzent | Helen Weil |
Filmproduzent/Produzent | Nick Goldsmith |
Spezialeffekte | Chris Knight |
Spezialeffekte | Dave Smith |
Spezialeffekte | Lorraine McLaughlin |
Spezialeffekte | Neil Davies |
Filmübertragung | Adam Scott |
3D-Grafiken | Russell Tickner |
3D-Grafiken | Andi Farhall |
3D-Grafiken | Ben Smith |
3D-Grafiken | Andrew Proctor |
3D-Grafiken | Satoko Iinuma |
3D-Grafiken | Rob van den Bragt |
3D-Grafiken | Porl Perrott |
3D-Grafiken | Nick Lloyd |
3D-Grafiken | Michael Grobe |
3D-Grafiken | Jake Mengers |
3D-Grafiken | Sam Renfry |
3D-Grafiken | Russell Appleford |
3D-Grafiken | Thomas Pastor |
Produzent | Stephen Venning |
Senior Planner | Michele Danan |
Werbeleiter | Amanda Mackenzie |