Bill Pauls
Executive Creative Director at BBDO Atlanta
Atlanta, Vereinigte Staaten von Amerika
TitelThe Extraordinary Life and Times of Strawberry
Agentur
Kampagne Save The Food
Werbende AdCouncil
Marke AdCouncil
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 4
Geschäftsbereich Gemeinnützige Organisationen
Story We follow “the extraordinary life” of a strawberry as it’s grown, picked and ends up in a supermarket punnet. On the way, it manages a brief flirtation with a lime. Life gets harder as the strawberry and its companions are bought by a family and end up in the fridge. One of them gets eaten, but the others wait…and wait…until they rot and are thrown in the trash. Wasting food is a waste of water, labour, fuel, money and love. SaveTheFood.com.
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Chief Creative Officer
Executive Creative Director
Creative Director
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